Signing Off On Adidas News

Today, I am signing off on this WONDERFUL Adidas blog but before I wish you my final farewell, I would like to leave you with one last interesting update regarding the company.

With "Adidas (being) the global leader in soccer merchandise and (having) partnered with the world's greatest soccer clubs and federations"its no wonder Adidas has decided to join forces with Rush Soccer.  Rush Soccer is one of the world's leading and largest youth soccer clubs in the world, which includes 32,000 nationwide players and 6,000 international players, in addition too 27 clubs covering 26 states in the U.S. Adidas goal for partnering with the club is to provide the next generation of American soccer athletes with enhanced soccer skills through international and national clinics and competitions, as well as with coaching at the Real Madrid Youth Academy. Adidas will provide all Rush athletes within the United States with cutting-edge uniforms and gear. I think this is a wonderful collaboration and Im certain that within due time we'll all be hearing about star soccer players that got their start within the Rush Soccer Club.

Farewell, Nicole S

http://www.rushsoccer.com/index.php/7-front-page-slides/951-adidas-partners-with-top-youth-soccer-club-rush-soccer

Adidas did get into the e-commerce playing field way before alot of other top companies, but is it enough to raise their sales and become the best shoe company ever again? Retails stores are not doing well these days and I hope that doesn't mean any of my favorites will be only available online? According to a recent report it does look like our future may mean less lines and fewer stores, but E-Commerce is king! The suggestions that companies with a high Digital IQ rankings sell more products than ones without. Even though it's still too early to tell and link up this hard data, it does seem that you can never over-commit capital to e-commerce. We'll see if after NYU's Stern School of Business does further analysis showing if the business performance like share prices and other metrics marks successful exploited online sales or not. 30% to 70% is really a big jump of sales growth in e-commence that a successful company just can't ignore. sesconference.com Sandi Jones

 

When you think of Jello, Kraft, and Adidas are any bells ringing? No, my guess is, but you are very wrong indeed! Matter of fact they have alot in common when it comes to connecting to consumers, that's where they meet. Advanced technologies mean lucrative profits and a chance for advertisers to reach you one more way besides the traditional ways we all know. No, not a new social media site, or a e-mail based reach, but one that uses facial detection software to read your face by using a set of points and measurements between features. This new form of advertising was developed to measure age range, gender, and mostly importantly your attention-level when passing by.                                                                                     After you pass by and see a 40-second clip you would either be directed to a website or go even further by collecting your data of if you are very happy, sad, healthy, ill, nervous or relaxed.
Scary, maybe, but the new Internet motion-sensing TVs that identify the user and his built by Microsoft Kinect really is shocking to know that it's being used to put together the whole platform to create "audience engagement"just to see if their really paying attention or not. OK, then how about vending machines that sell things like headsets to Pepsi? Adidas, Jello, and Kraft are using the facial detection to judge on your appearance what else you might purchase, then suggest their product after a few other things you might statistically more likely to buy. Just makes me wonder....what's next? Sandi Jones

NBA christmas carols?!

Remember my post from before Thanksgiving break about the new BIG Color jerseys made by Adidas for the NBA? Well here they are.. in action!! The commercial above features Dwyane Wade, Dwight Howard, Carmelo Anthony, Joe Johnson and Russell Westbrook dribbling to the Christmas classic, "Carol of the Bells" wearing none other than their new (and very bright) christmas gear. The monochromatic uniforms are flashy and the players are pretty in tune with the song, but I just can't help but to wonder how many times it took them to get this down.

If anyone is interested, the newj erseys are retailing for $90 at NBA.com

-Corinne

 

Stella McCartney for Adidas Is Here!!!

Stella McCartney for Adidas is here just in time for winter. The collection consists of trendy ski, snowboard, as well as outdoor fitness separates. Ms. McCartney stated, "I love the winter sports collection! I think we are one of the few collaborations out there of this kind in the ski world that is really doing something that looks sexier and a bit more fashionable. We are working hard each season to have slightly more body conscious pieces that are for the downhill slalom look and then we have slightly looser pieces for the snowboarder type." (news.addidas.com)

I recently checked out the Winter Wonderland as well as the outdoor fitness collection by Stella McCartney, for Adidas and I love both collections. The collections include an array of colors from deep blues, powder pinks, in addition too neon greens and oranges. Her designs incorporate beauty and sex appeal through apparel that enhances women's assets. The one flaw that I found with her collection is the prices of some items; for example a ski hat or graphic tank each costs $60. To see the complete line in its entirety, please visit http://www.adidas.com/us/adidas-by-stella-mccartney/_/N-1z13svo

Truly Yours, Nicole S