When you think of Jello, Kraft, and Adidas are any bells ringing? No, my guess is, but you are very wrong indeed! Matter of fact they have alot in common when it comes to connecting to consumers, that's where they meet. Advanced technologies mean lucrative profits and a chance for advertisers to reach you one more way besides the traditional ways we all know. No, not a new social media site, or a e-mail based reach, but one that uses facial detection software to read your face by using a set of points and measurements between features. This new form of advertising was developed to measure age range, gender, and mostly importantly your attention-level when passing by.                                                                                     After you pass by and see a 40-second clip you would either be directed to a website or go even further by collecting your data of if you are very happy, sad, healthy, ill, nervous or relaxed.
Scary, maybe, but the new Internet motion-sensing TVs that identify the user and his built by Microsoft Kinect really is shocking to know that it's being used to put together the whole platform to create "audience engagement"just to see if their really paying attention or not. OK, then how about vending machines that sell things like headsets to Pepsi? Adidas, Jello, and Kraft are using the facial detection to judge on your appearance what else you might purchase, then suggest their product after a few other things you might statistically more likely to buy. Just makes me wonder....what's next? Sandi Jones