Brand awareness is Adidas's 1st step in gaining a market opportunities among the youth of the 21st Century! The strategic plan they follow identifies who the target audience of the young urban influencers are? Having this goal in mind allows growth and a better position for self expression and original ideas to develop. That's why Adidas has teamed up with another leader in the advertising world called AdMod. Using a top notch agency Isobar to gain both high engagement ratings with their ads and having over 290,000 visitors to the Adidas Originals mobile site that took action on their landing page. Not only did the strategy work, but Adidas drove activity to their mobile site with a 2.9 page view per visitor on video views and 100,000 visitors downloaded ringtones and wallpaper!. Admob incorporates graphical banner ads and text link ads geared to gaining college students and people already in the Downloads channels. These select sites allow you to hear favorite music selections and then download ringtones from them , then if you wanted to receive more you could  opt-in,  as well as send your friends ringtones, then enter your zip code to find the closest Adidas location to purchase the Superstar brand. To see these metrics achieved Adidas joined with Insight Express to see what a brand study would show. Over 10,000 sent to friends and this campaign was 20% more recommendations and 34% increase in message association to brand. This is their video watch! ~ Sandi Jones ~