Tuesday, October 23, 2012

Made in Germany

Although we live in America, most of the products we buy say "Made in China." This is something that although some strongly disagree with the practice, it is a reality none the less. Adidas started manufacturing shoes in Germany. While most of their shoes are now produced in Asia, there is still one remaining German manufacturing location left. While from the picture (below) the location looks small, the workers alongside the production lines and machines are capable of producing 65,000 pairs of Adidas shoes each month.
Adidas likes being able to stamp "Made in Germany" on their product and are still able to do so with the last German location still standing. Scheinfeld Germany is where their football boots "Copa Mundial," "Kaiser5," and "World Cup" are produced. Also produced in Scheinfeld are limited numbers of the Supertrekking Outdoor shoe as well as various Porsche Design racing and golf shoes (Adidas).

http://blog.adidas-group.com/2012/10/on-the-path-that-adi-dassler-set-%e2%80%93-shoes-made-in-germany/#more-8438

-Corinne

4 comments:

  1. I would think that the labor costs in China is much lower than that of Germany. So it is interesting that there is only one German manufacturing location still standing. I would like to make a side by side comparison between the shoes made in Germany to those made in China. There has to be a difference in quality. I am willing to pay more for a well made pair of shoes.

    - Hanli Tjahyono

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  2. I play soccer, and I am a big fan of adidas soccer cleats. By far, they are one of the most reliable, most comforting, and better quality shoes.

    i have actually a few pairs of the Adidas "Copa Mundial" soccer cleat, both made in Germany and China, and there is a significant difference between the 2. By far the German made cleats are longer lasting, and have a superior tailor to the stitching and accuracy of fit.


    -Fernando Navarrete

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  3. I was actually interested to see whether or not there was a difference in quality... very interesting. Thanks for the input!
    -Corinne

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  4. How the company can still stamp "Made in Germany" in their products when only a small portion of them are made in Germany?
    Maria Alfaro

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