Truly Yours, Nicole S
Monday, October 22, 2012
Window Shopping, The New Cool!
Window shopping just got a lot cooler! Adidas is currently running an interactive digital storefront window in a six-week test pilot, in Nurnberg, Germany. The virtual window allows shoppers to enter a one-time PIN to interlink their smartphone to a real time shopping bag on the digital window. Once connected, shoppers use hotspots to view and interact with life-size products, as well as dress and create movement of a mannequin. The purpose of the interactive storefront window is to make it fun and easy to shop (without the use of QR codes or apps) by placing products that interest the interactive window user directly into their smartphone which is made available for purchase online at Adidas NEO. The fully functioning interactive storefront window is "new by definition, new in concept, and new in spirit"(Adidas).
The interactive digital storefront window sounds exciting! I sometimes find myself at checkout with five or more items when I specifically entered the store for one item. I think using the window would not only be fun but I could possibly save some cash by not having to enter the store lol. What's your take on the Adidas interactive digital storefront window? Cool or Not?
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The life size screen where you can dress the manikin is a cool feature. I think it will bring a lot of young people to look at the products while playing with this new technology.
ReplyDeleteThat is really cool to be able to see what you want before you buy it and to have an interactive tool that helps you do that. That's going to save a lot of time for people.
ReplyDeleteNikia Trapp
DeleteI just fell in love! Im a mannequin shopper anyway (i always buy the stuff on mannequins because I can see how it will look paired up with some other stuff), so this was definitely made with me in mind. I also like how they integrated the shopping list. Sometimes I'll go to the mall for shoes and see and shirt I like and say I'll come back for it and forget, but with this I'll have a constant reminder of what I want. Definitely beneficial for myself as well as the company. Now I just need for Guess to jump on this bandwagon
ReplyDeleteErin R.