August 2011 Adidas started a new blog that will gives you a closer view of the inner workings of their marketing projects, daily task, and experiences while working at Adidas. The post that caught my attention was the one that Jan Runau, the chief corporate communication officer wrote about the blog, "This blogs objective is to give you a personal and holistic picture of the company behind the brands." The in-house staff of Adidas from several different departments come together & uploads several post a week on-line; keeping the 'corporate' blog going strong by showing the social aspect to the operations. A way to get to know the athletes is  to connect consumers to the product, Adidas has done just that with letting you get inside the head of gorgeous, talented David Beckham and showing a human aspect to the sport.  I say good luck to them because the social media bug has it"s encouragements that need to be made to stay in touch with reality to the fans who really count. officialadidas@store.com Sandi Jones

 

Even though Adidas was official sponsor of 2012 Olympics, Nike still found a way around buying promotional Twitter ads using game related tags. The non-sponsored Nike brand still held 7.7% of total conversations about the London Olympics with Adidas having the better position at only 0.49% of social media. They used tactics that worked by knowing that a mere suggestion of being the event sponsor might be believable since Nike dominates when it comes to what associations most make when it comes to being recognized most. To Ambush Adidas's marketing campaign was their objective and that they did without walking on the line! The digital space can be stopped even though game organiser Locog tried to limit brand relating activities. We all know it can't stop people from making the Nike/Olympics connection and ignoring the fact Adidas spent over 100,00 ML on ads just to beat out Nike. Look at the way marketing can and can't work in today's times and money may not matter.Using Mo Farah with the Twitter tag #makeitcount leads you down a misleading road that is the kind of marketing strategies a top brand has to stay the cherry-on-the-top! I guess digital agency Jam found the research to be true, and it's back to the drawing board for Adidas and all the other 670 ML spent by paid sponsors? Their competition Nike spent much on traditional media with hundreds of billboards in London and on all over T.V. featuring hashtag #indgreatness. Even though Adidas spent tens of millions on hashtag  #takethestage people were still confused who was the real sponsors. Judge for yourself I say! Sandi Jones

First Bieber, Now Selena!

Both Bieber and Ms.Gomez have 

gone green with NEO fever! Bieber was chosen as the face of NEO a little over a month ago and today announcements as well as advertisements throughout the city of Los Angeles were displayed of their new guest designer, Selena Gomez. Selena Gomez, actress, singer, and designer, was chosen because her exciting and adventurous lifestyle not only captivate teens, but because she fits the Adidas NEO brand too; NEO is a lifestyle brand incorporating fun and effortless looks. 

    

                                         Selena stated “This is something that's always been

 important to me and is important to my fans, too: knowing they can express themselves through wearing whatever clothes they want and feel good about themselves. I am really enjoying being involved with the design process.” Selena Gomez's three-year partnership with the corporation includes outdoor campaigns and other forms of advertisement, as well as guest designer (her designs will be debuted in the Fall/Winter 2013 NEO collection). For more information on Selena Gomez and all things NEO, please visit http://www.adidas.com/com/neo/

 Truly Yours, Nicole S

http://news.adidas.com/GLOBAL/STYLE/adidas-neo-label-signs-selena-gomez-as-new-style-icon-and-designer/s/db87e16b-aa10-47c2-aed7-55dbee4ae744

 

Adidas has to keep-up with the Joneses as it seems when it comes to added value as a manufacturing company, not marketing business enterprise. The expectations are never ending to be always producing the lastest--technology innovations that most competitors can't come near. They focus on tailor-made high performamce products to meet the needs of each customer. Another reason why Adidas takes their company's policy to heart as they use branding goals that uses specific target marketing to each individual customer. For example, a promotional method they use is by having popular sports idols and celebrities, then associate themselves with Adidas. This high source of revenue is then generated and directly influences the comfort of this recognizable brand and makes the quality seem more trust worthy. The last thing they do is use high levels of customer involments that lead to more loyality. The feedback they get is one main key into their secert to success. The long-term benefits are cost effective and they fulfil all the needs they find with regular intervals, customer questioniers; on-line and in-store, and handouts on market streets. To me it seems being second to a monster like Nike, can't be a life long term when they get what you want, when you want it.business-strategy-comptition.knoji.com Sandi Jones

Unaware that Adidas makes optical glasses, I recently found the entire line of frames very intriguing. In addition too Adidas eyewear which includes performance frames for sports such as running, biking, snowing, and golf, the company makes frames as well as optical lenses for both adults and youth. Both the performance and original lenses provide protection from the weather, a higher concentration, and are made with high-tech innovations and materials. Adidas was recently acknowledged for their tourpro golf glasses with a Silmo d'Or award (Silmo d'Or is an annual optical trade exhibit, which recognizes products with superior quality and for its originality, performance, and science).

 

The one flaw I found with the company in regards to the eyewear line is it that there is so little information on the website about how to purchase the frames. The website includes pictures as well as information about the line, but to receive information about purchasing a pair of frames, a customer must submit a message or can be given the address to their nearest Adidas location (which still doesn't guarantee that the particular store given sales the frames). To see the entire eyewear line for yourself, please visit http://www.adidas.com/Eyewear/content/en/

 

Truly Yours, Nicole S