NBA christmas carols?!

Remember my post from before Thanksgiving break about the new BIG Color jerseys made by Adidas for the NBA? Well here they are.. in action!! The commercial above features Dwyane Wade, Dwight Howard, Carmelo Anthony, Joe Johnson and Russell Westbrook dribbling to the Christmas classic, "Carol of the Bells" wearing none other than their new (and very bright) christmas gear. The monochromatic uniforms are flashy and the players are pretty in tune with the song, but I just can't help but to wonder how many times it took them to get this down.

If anyone is interested, the newj erseys are retailing for $90 at NBA.com

-Corinne

 

Stella McCartney for Adidas Is Here!!!

Stella McCartney for Adidas is here just in time for winter. The collection consists of trendy ski, snowboard, as well as outdoor fitness separates. Ms. McCartney stated, "I love the winter sports collection! I think we are one of the few collaborations out there of this kind in the ski world that is really doing something that looks sexier and a bit more fashionable. We are working hard each season to have slightly more body conscious pieces that are for the downhill slalom look and then we have slightly looser pieces for the snowboarder type." (news.addidas.com)

I recently checked out the Winter Wonderland as well as the outdoor fitness collection by Stella McCartney, for Adidas and I love both collections. The collections include an array of colors from deep blues, powder pinks, in addition too neon greens and oranges. Her designs incorporate beauty and sex appeal through apparel that enhances women's assets. The one flaw that I found with her collection is the prices of some items; for example a ski hat or graphic tank each costs $60. To see the complete line in its entirety, please visit http://www.adidas.com/us/adidas-by-stella-mccartney/_/N-1z13svo

Truly Yours, Nicole S

 

August 2011 Adidas started a new blog that will gives you a closer view of the inner workings of their marketing projects, daily task, and experiences while working at Adidas. The post that caught my attention was the one that Jan Runau, the chief corporate communication officer wrote about the blog, "This blogs objective is to give you a personal and holistic picture of the company behind the brands." The in-house staff of Adidas from several different departments come together & uploads several post a week on-line; keeping the 'corporate' blog going strong by showing the social aspect to the operations. A way to get to know the athletes is  to connect consumers to the product, Adidas has done just that with letting you get inside the head of gorgeous, talented David Beckham and showing a human aspect to the sport.  I say good luck to them because the social media bug has it"s encouragements that need to be made to stay in touch with reality to the fans who really count. officialadidas@store.com Sandi Jones

 

Even though Adidas was official sponsor of 2012 Olympics, Nike still found a way around buying promotional Twitter ads using game related tags. The non-sponsored Nike brand still held 7.7% of total conversations about the London Olympics with Adidas having the better position at only 0.49% of social media. They used tactics that worked by knowing that a mere suggestion of being the event sponsor might be believable since Nike dominates when it comes to what associations most make when it comes to being recognized most. To Ambush Adidas's marketing campaign was their objective and that they did without walking on the line! The digital space can be stopped even though game organiser Locog tried to limit brand relating activities. We all know it can't stop people from making the Nike/Olympics connection and ignoring the fact Adidas spent over 100,00 ML on ads just to beat out Nike. Look at the way marketing can and can't work in today's times and money may not matter.Using Mo Farah with the Twitter tag #makeitcount leads you down a misleading road that is the kind of marketing strategies a top brand has to stay the cherry-on-the-top! I guess digital agency Jam found the research to be true, and it's back to the drawing board for Adidas and all the other 670 ML spent by paid sponsors? Their competition Nike spent much on traditional media with hundreds of billboards in London and on all over T.V. featuring hashtag #indgreatness. Even though Adidas spent tens of millions on hashtag  #takethestage people were still confused who was the real sponsors. Judge for yourself I say! Sandi Jones

First Bieber, Now Selena!

Both Bieber and Ms.Gomez have 

gone green with NEO fever! Bieber was chosen as the face of NEO a little over a month ago and today announcements as well as advertisements throughout the city of Los Angeles were displayed of their new guest designer, Selena Gomez. Selena Gomez, actress, singer, and designer, was chosen because her exciting and adventurous lifestyle not only captivate teens, but because she fits the Adidas NEO brand too; NEO is a lifestyle brand incorporating fun and effortless looks. 

    

                                         Selena stated “This is something that's always been

 important to me and is important to my fans, too: knowing they can express themselves through wearing whatever clothes they want and feel good about themselves. I am really enjoying being involved with the design process.” Selena Gomez's three-year partnership with the corporation includes outdoor campaigns and other forms of advertisement, as well as guest designer (her designs will be debuted in the Fall/Winter 2013 NEO collection). For more information on Selena Gomez and all things NEO, please visit http://www.adidas.com/com/neo/

 Truly Yours, Nicole S

http://news.adidas.com/GLOBAL/STYLE/adidas-neo-label-signs-selena-gomez-as-new-style-icon-and-designer/s/db87e16b-aa10-47c2-aed7-55dbee4ae744