All throughout my childhood I remember seeing Adidas shoes around school. The shoes were always white, rounded tip, with three recognizable black stripes. I knew nothing about the brand and had never seen an Adidas shoe that looked any different than the rest, but I knew what they were and I could spot them anywhere. Since then, the Adidas brand has greatly expanded upon their styles and color assortments. However, Adidas is far more than a successful brand of shoes.
Adidas is a lifestyle, and a way of being.
While doing research on the Adidas brand itself, I came across their campaign "Impossible is Nothing" that launched in 2007. Adidas sought to enourage the public to reach their own personal "impossible." They employed the likes of professional athletes from around the world to tell their stories. This campaign helped Adidas connect to consumers and inspire people around the world. Posted beneath is a print ad from the "Impossible is Nothing" campaign. Are you inspired?
I love what they're doing with this campaign. Its very inspiring and motivational although it is very similar to Nike's "Just Do It" campaign, but hey, why reinvent the wheel?
ReplyDeleteErin R.