Like images of Nike's Rise Above Campaign we saw in the olympics, Adidas rebounds with "The Return " through social media channels that surprised the competition enough to get everyone's attention if you're a basketball fan or not! These well-produced min-series documentary-like videos were seen via You Tube, Twitter, and other avenues of e-marketing. They allow the fans to walk through his ups and downs, and see how he recovered first-hand with rehabilitation for his knee. This marketing strategy is smart because they keep Derrick Rose in the spot-light, allowing him to be executive producer of the clips and in the minds eyes to the fans. Now that the third video was released , we can look back and see a trend line that reached several impressive spikes the last month of this Summer. A whooping 45,000 mentions of "The Return,' says Marketing Cloud insights. This ability to generate excitement when a new shoe from Adidas is being released is a significant challenge that was contributed to the tweet from Derrick Rose, and the many retweets that came about on the 5th, the 10th and the 13th. Then on September 19, 2012 the third-cliff hanger video got well over 2,600 conversations, and with our ability to do web analytics we see how progressive the marketing campaign has been. Then three days ago on the 24th 3,500 of 5,000 were accounted for the new commercial Rose did for the release of the new sneaker by Adidas. We demographically tally that 25-34 to be having most of the conversations, 21-24 next highest, and 35-44 the third most popular age for "Adidas/Derrick Rose Talk." He won in being the head of the popularity in receiving 11,000 more retweets than Adidas twitter handle that is in second, and Chicago Bulls offical twitter account with 2,100 in third. Now watch the third episode with me! Sandi Jones