Unfortunately for all of us amazon fanatics, effective January, 2013 Adidas will no longer have their products listed on sites such as Amazon and eBay. The change stems from hope of gaining more control over how the brand is marketed, sold, and distributed through the online platform. Adidas reps said that the company is trying to ensure that Adidas and Reebok brands are "presented in the right environment at all times." A fear for many designer retailers and their consumers is the risk of fake products being sold online. Adidas intends to relieve consumers of these fears by restricting certain sites. They also wish to become more prominent as a fashion label as opposed to only being known as a sports brand.
How will you be affected by the change? Do you as a consumer only shop through brand sites, or do you run the risk and try to find deals on Amazon and eBay?
image from:
http://www.whatsonxiamen.com/news13683.html
news story from:
http://www.marketingweek.co.uk/news/adidas-to-ban-ebay-and-amazon-online-portals/4002638.article
-Corinne
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