According to Kimberly Wallengren of Adidas, Adidas Chief Marketing Officer, Hermann Deininger had been considering Justin Bieber as a NEO style icon for a while, and jumped on the opportunity when the moment was right. Adidas feels that Bieber posseses the bold, carefree energy that is also that of the new NEO label.
Adidas is excited about the wordwide fanbase that Justin has an influence over. Who can deny a celeb who has upwards of 46 million facebook fans?! He is not only able to promote through social networking, but he is also said to be performing in a pair of golden NEO sneakers for his 2012/2013 Believe World Tour. Although Bieber is young for me, I'm not NEOs target market. Teens are, and if there is anyone who can reach out to teens all over the world, its Justin Bieber. Good move Adidas.
http://blog.adidas-group.com/2012/10/adidas-neo-gets-the-bieber-fever/#more-8390
-Corinne
I'm not surprised about this news. Adidas has always been one of the first to take action in developing and re-developing new and classic styles of shoes. I'm happy Bieber is the fresh face behind this brand. Who else would be a better fit? With rap hip-hop artist Tyga promoting Reeboks new brand there is sure to be some serious competion in sales.
ReplyDelete-Gwen
Adidas could have not chosen a much better celebrity endoreser. Justin Bieber is a good role model for teens and is well liked by not only teems but adults as well.
ReplyDeleteFernando Navarrete