Environmental Strategy 2015

Adidas Group is in the midst of their 5 year environmental strategy that aims to reduce the group's environmental footprint by 15% by 2015. In order to reach this goal they have established targets in key areas such as management, product, process, and support. Their goals include, but are not limited to, saving energy and reducing carbon emissions, reducing waste, and reducing toxicity by the use of less hazardous chemicals. Changes you may (or may not) be noticing in the Adidas product are better cotton, recycled polyester, and no use of glues in the packaging.

Recently, many companies have been choosing to "go green," whether it be by implimenting more environmentally concious processes or by making improvements to their products. I think that although making changes can be costly and time consuming, it is a good investment. Not only is the cause helping the environment, but it also helps the company by gaining respect by consumers and the marketplace.

Does it matter to you whether a company is environmentally friendly? Would being a "green" company make a difference in your purchasing decision?

-Corinne


http://www.adidas-group.com/en/sustainability/Environment/Environmental_Strategy_2015/default.aspx
http://www.kitmeout.com/2011/11/levi%e2%80%99s-adidas-eco-friendly-%e2%80%9cbetter-cotton%e2%80%9d/