Handsome, charming, talented, iconic, an image and married to a pop star, David Beckham is to marketers, what a home run is to Baseball fans! He is thought of as the key person to be centered around a brand in the 21st century, analysts say. His ability to appear natural in his own clothes and "that" is the draw that most consumers see. The free-kicker scored his way to being the most sought after celebrity to endorse products and Adidas hopes that signing him will push the trend of using these stars, and will instill his beliefs about his product choices to others. Some competitors don't know what hit them till they get compared. adidas-david-beckham.buycheapr.com/ or expensive custom-made shoes www.nicekicks.com/tag/david-beckham/  The international soccer star does more promotions for Adidas & adding to the mix of attention grabbing people like Katy Perry. The "We All Run" promotion videos allows the shoe company to expand the gap of users to the next generation 17-25 year old that find using sports icons benifical to the brand when it comes to popularity. This begining stage commercial with David Beckham, Derrick Rose, Lionel Messi and Katy Perry sets the stage for performance.      This was done on April 3, 2012 to start off the campaign in promoting the new seduction running shoe called "ClimaCool" which was released on March 24, 2011. The sports athletes and fashion lovers enjoy this colorful fit with special attention to apparel technology allowing a performance standard that can't be surpassed. This stylish, lightweight shoe is both economical and sporty looking with a street look, used with sports geek new breathable fit that has a 360-degree ventilation sweat resistant  fiber that holds 75% of body's energy used to keep feet cool and from over-heating. This is how it looks being held by our brand ambassador!  Sandi Jones fiercekicks450@gmail.com