MiAdidas & The Pink Cleats

MiAdidas is an online site that allows customers to customize Adidas shoes. The site provides shoppers with a 3D model shoe to show the customize selection process and ultimately the finale product. Customers are able to select a shoe style, width settings, shoe materials, colors, embroidery, and the option to add text. 

For fun, I recently tried customizing a pair of shoes on MiAdidas and the overall experience was great. I found that there are a variety of shoe styles to choose from, the program is very easy to use, and the 3D shoe zoom and rotations functions were extremely helpful. My favorite customization option was the text; names, words, and dates can be added which is cool if the shoes, for example, were to be given as a gift or there is significance with the date. My only suggestion for the website would be to provide a little background information about which shoe materials are typically used together; I'm not huge on tennis shoes so even while creating my shoes for fun, I continued to wonder if the shoe materials I choose would actually look nice together. 

This October, MiAdidas has partnered with professional soccer players Teal Bunberry, Fredy Momtero, Chris Pontius, Darlington Nagbe, and Kenny Cooper to create personalized pink Adidas cleats in honor of Breast Cancer Awareness Month. The players will wear the cleats for games throughout the month of October and all of the players personalized shoes are currently available on                           http://www.miadidas.com/US/Main.action for purchase. 

                  Truly Yours, Nicole S