Adidas Innovation Challenge

I tend to follow the blogs that Adidas employees write on the Adidas Group website. Daniel Hanssler from Adidas wrote in about an experience he had at the Adidas Innovation Challenge. The Innovation Challenge was a sporting event that took place at the Innovation Lab in Germany. 16 professional athletes and 4 Adidas employees were selected to participate in the challenge that included obstacles, hurdles, and sprints. There were four groups, each consisting of 4 athletes and 1 employee. The winning group received tickets to the German football cup final 2013, and the fastest athlete and empoyee in the group each won a trip to Italy. Not bad for a day of fun on the job!

 

 

Reading this blog got me thinking about the kind of environment that I want to work in. Obviously corporate Adidas is very sports oriented. Would you prefer to work in an office building with minimal interaction between employees, or are you looking for something more intimate and exciting? These are qualities in a company that I find myself thinking about. Do you know of any other companies that hold events for employees?

I enjoy hearing about stories like this. Not only is it important to have the consumer excited about your product, but it is also almost equally as important to have your team behind the product just as excited as well.

http://blog.adidas-group.com/2012/11/adidas-innovation-challenge-behind-the-scenes-but-right-on-stage/

-Corinne