What is it about Nike that makes it more popular than Adidas? Is it that Nike is founded in the U.S. and used a logo called "Just Do It" or is the German company is not able to meet up to that kind of competition? Maybe their logo "I am what I am" didn't ring a bell to the world and the "American Dream" not in line. Not sure, but want to find out as I research how to help Adidas find their answers.  I try to uncover the strategies as these two business giants go head-to-head in advancements that break new grounds. Nike uses Lebron James to help promote the "sweatechnology" behind the research and development of their brand.                     On the other hand, Adidas is stepping up to the plate by not only focusing only on Derrick Rose and other stars, but with a new smart technology called DryDye that uses a boot technology shoe that has a silicon rubber material that uses zero water for dyeing. You're thinking, "so what!" But think again because this functional fabric is so sensitive that it looks and feel delicate and smooth for shoes and clothes. Not only are they light-weight and great for competitive sports, but they are extremely important to meet requirements of environment protection and energy saving requirements. Also, this new feature allows MINITEC to achieve savings up to 50% of chemical, 40% consumption of water, steam and electricity! Now that's saving the planet, yeah Adidas!   www.indiantextilejournal.com check the newsline section. Sandi Jones