NBA christmas carols?!

Remember my post from before Thanksgiving break about the new BIG Color jerseys made by Adidas for the NBA? Well here they are.. in action!! The commercial above features Dwyane Wade, Dwight Howard, Carmelo Anthony, Joe Johnson and Russell Westbrook dribbling to the Christmas classic, "Carol of the Bells" wearing none other than their new (and very bright) christmas gear. The monochromatic uniforms are flashy and the players are pretty in tune with the song, but I just can't help but to wonder how many times it took them to get this down.

If anyone is interested, the newj erseys are retailing for $90 at NBA.com

-Corinne

 

Stella McCartney for Adidas Is Here!!!

Stella McCartney for Adidas is here just in time for winter. The collection consists of trendy ski, snowboard, as well as outdoor fitness separates. Ms. McCartney stated, "I love the winter sports collection! I think we are one of the few collaborations out there of this kind in the ski world that is really doing something that looks sexier and a bit more fashionable. We are working hard each season to have slightly more body conscious pieces that are for the downhill slalom look and then we have slightly looser pieces for the snowboarder type." (news.addidas.com)

I recently checked out the Winter Wonderland as well as the outdoor fitness collection by Stella McCartney, for Adidas and I love both collections. The collections include an array of colors from deep blues, powder pinks, in addition too neon greens and oranges. Her designs incorporate beauty and sex appeal through apparel that enhances women's assets. The one flaw that I found with her collection is the prices of some items; for example a ski hat or graphic tank each costs $60. To see the complete line in its entirety, please visit http://www.adidas.com/us/adidas-by-stella-mccartney/_/N-1z13svo

Truly Yours, Nicole S

 

August 2011 Adidas started a new blog that will gives you a closer view of the inner workings of their marketing projects, daily task, and experiences while working at Adidas. The post that caught my attention was the one that Jan Runau, the chief corporate communication officer wrote about the blog, "This blogs objective is to give you a personal and holistic picture of the company behind the brands." The in-house staff of Adidas from several different departments come together & uploads several post a week on-line; keeping the 'corporate' blog going strong by showing the social aspect to the operations. A way to get to know the athletes is  to connect consumers to the product, Adidas has done just that with letting you get inside the head of gorgeous, talented David Beckham and showing a human aspect to the sport.  I say good luck to them because the social media bug has it"s encouragements that need to be made to stay in touch with reality to the fans who really count. officialadidas@store.com Sandi Jones

 

Even though Adidas was official sponsor of 2012 Olympics, Nike still found a way around buying promotional Twitter ads using game related tags. The non-sponsored Nike brand still held 7.7% of total conversations about the London Olympics with Adidas having the better position at only 0.49% of social media. They used tactics that worked by knowing that a mere suggestion of being the event sponsor might be believable since Nike dominates when it comes to what associations most make when it comes to being recognized most. To Ambush Adidas's marketing campaign was their objective and that they did without walking on the line! The digital space can be stopped even though game organiser Locog tried to limit brand relating activities. We all know it can't stop people from making the Nike/Olympics connection and ignoring the fact Adidas spent over 100,00 ML on ads just to beat out Nike. Look at the way marketing can and can't work in today's times and money may not matter.Using Mo Farah with the Twitter tag #makeitcount leads you down a misleading road that is the kind of marketing strategies a top brand has to stay the cherry-on-the-top! I guess digital agency Jam found the research to be true, and it's back to the drawing board for Adidas and all the other 670 ML spent by paid sponsors? Their competition Nike spent much on traditional media with hundreds of billboards in London and on all over T.V. featuring hashtag #indgreatness. Even though Adidas spent tens of millions on hashtag  #takethestage people were still confused who was the real sponsors. Judge for yourself I say! Sandi Jones

First Bieber, Now Selena!

Both Bieber and Ms.Gomez have 

gone green with NEO fever! Bieber was chosen as the face of NEO a little over a month ago and today announcements as well as advertisements throughout the city of Los Angeles were displayed of their new guest designer, Selena Gomez. Selena Gomez, actress, singer, and designer, was chosen because her exciting and adventurous lifestyle not only captivate teens, but because she fits the Adidas NEO brand too; NEO is a lifestyle brand incorporating fun and effortless looks. 

    

                                         Selena stated “This is something that's always been

 important to me and is important to my fans, too: knowing they can express themselves through wearing whatever clothes they want and feel good about themselves. I am really enjoying being involved with the design process.” Selena Gomez's three-year partnership with the corporation includes outdoor campaigns and other forms of advertisement, as well as guest designer (her designs will be debuted in the Fall/Winter 2013 NEO collection). For more information on Selena Gomez and all things NEO, please visit http://www.adidas.com/com/neo/

 Truly Yours, Nicole S

http://news.adidas.com/GLOBAL/STYLE/adidas-neo-label-signs-selena-gomez-as-new-style-icon-and-designer/s/db87e16b-aa10-47c2-aed7-55dbee4ae744

 

Adidas has to keep-up with the Joneses as it seems when it comes to added value as a manufacturing company, not marketing business enterprise. The expectations are never ending to be always producing the lastest--technology innovations that most competitors can't come near. They focus on tailor-made high performamce products to meet the needs of each customer. Another reason why Adidas takes their company's policy to heart as they use branding goals that uses specific target marketing to each individual customer. For example, a promotional method they use is by having popular sports idols and celebrities, then associate themselves with Adidas. This high source of revenue is then generated and directly influences the comfort of this recognizable brand and makes the quality seem more trust worthy. The last thing they do is use high levels of customer involments that lead to more loyality. The feedback they get is one main key into their secert to success. The long-term benefits are cost effective and they fulfil all the needs they find with regular intervals, customer questioniers; on-line and in-store, and handouts on market streets. To me it seems being second to a monster like Nike, can't be a life long term when they get what you want, when you want it.business-strategy-comptition.knoji.com Sandi Jones

Unaware that Adidas makes optical glasses, I recently found the entire line of frames very intriguing. In addition too Adidas eyewear which includes performance frames for sports such as running, biking, snowing, and golf, the company makes frames as well as optical lenses for both adults and youth. Both the performance and original lenses provide protection from the weather, a higher concentration, and are made with high-tech innovations and materials. Adidas was recently acknowledged for their tourpro golf glasses with a Silmo d'Or award (Silmo d'Or is an annual optical trade exhibit, which recognizes products with superior quality and for its originality, performance, and science).

 

The one flaw I found with the company in regards to the eyewear line is it that there is so little information on the website about how to purchase the frames. The website includes pictures as well as information about the line, but to receive information about purchasing a pair of frames, a customer must submit a message or can be given the address to their nearest Adidas location (which still doesn't guarantee that the particular store given sales the frames). To see the entire eyewear line for yourself, please visit http://www.adidas.com/Eyewear/content/en/

 

Truly Yours, Nicole S

 

Athletes in BIG color

Today Adidas unveiled the new uniforms that NBA athletes will be wearing during the 2012 christmas games. The colorful, monochromatic uniforms are part of the 65 year celebration of christmas games.

NBA Executive Vice President Global Merchandising, Sal LaRocca said that “BIG Color gives our players an enhanced look on the court and highlights one of the most visible dates during our season with a new and exciting range of products.”

The products don't stop at the jersey, nor are they limited to just the athletes. The Big Color is part of Adidas winter collection that also includes shooting shirts and new warm up jackets. The winter collection will be available to fans in 2 more days!

I don't usually spend my christmas in front of the tv, but I might just tune in to check out the new gear they'll be wearing.

 

Until next time,

Corinne

 

http://news.adidas.com/US/PERFORMANCE/nba-and-adidas-to-unveil-big-color-uniforms-for-christmas-day-games-/s/6f07375b-ffb4-4533-b60e-e5ee6207497b

Adidas Innovation Challenge

I tend to follow the blogs that Adidas employees write on the Adidas Group website. Daniel Hanssler from Adidas wrote in about an experience he had at the Adidas Innovation Challenge. The Innovation Challenge was a sporting event that took place at the Innovation Lab in Germany. 16 professional athletes and 4 Adidas employees were selected to participate in the challenge that included obstacles, hurdles, and sprints. There were four groups, each consisting of 4 athletes and 1 employee. The winning group received tickets to the German football cup final 2013, and the fastest athlete and empoyee in the group each won a trip to Italy. Not bad for a day of fun on the job!

 

 

Reading this blog got me thinking about the kind of environment that I want to work in. Obviously corporate Adidas is very sports oriented. Would you prefer to work in an office building with minimal interaction between employees, or are you looking for something more intimate and exciting? These are qualities in a company that I find myself thinking about. Do you know of any other companies that hold events for employees?

I enjoy hearing about stories like this. Not only is it important to have the consumer excited about your product, but it is also almost equally as important to have your team behind the product just as excited as well.

http://blog.adidas-group.com/2012/11/adidas-innovation-challenge-behind-the-scenes-but-right-on-stage/

-Corinne

 

What is it about Nike that makes it more popular than Adidas? Is it that Nike is founded in the U.S. and used a logo called "Just Do It" or is the German company is not able to meet up to that kind of competition? Maybe their logo "I am what I am" didn't ring a bell to the world and the "American Dream" not in line. Not sure, but want to find out as I research how to help Adidas find their answers.  I try to uncover the strategies as these two business giants go head-to-head in advancements that break new grounds. Nike uses Lebron James to help promote the "sweatechnology" behind the research and development of their brand.                     On the other hand, Adidas is stepping up to the plate by not only focusing only on Derrick Rose and other stars, but with a new smart technology called DryDye that uses a boot technology shoe that has a silicon rubber material that uses zero water for dyeing. You're thinking, "so what!" But think again because this functional fabric is so sensitive that it looks and feel delicate and smooth for shoes and clothes. Not only are they light-weight and great for competitive sports, but they are extremely important to meet requirements of environment protection and energy saving requirements. Also, this new feature allows MINITEC to achieve savings up to 50% of chemical, 40% consumption of water, steam and electricity! Now that's saving the planet, yeah Adidas!   www.indiantextilejournal.com check the newsline section. Sandi Jones

Stella McCartney for Adidas

Stella McCartney At Work

First the Olympics, then a 2012 fall/winter collection, and now DryDye shirts by Stella McCartney for Adidas.  Stella McCartney is a well-recognized and award winning British Designer, known for her signature style which includes a mix of sportswear and tailored vintage-inspired pieces. This year, Mrs. McCartney and Adidas partnered together for three very exciting projects. The first collaboration included Stella McCartney designing sportswear by Adidas for athletes that competed in both the Olympic and Paralympic, London 2012 games. Stella McCartney then released an Adidas sportswear collection priced $55-$450, which debuted this fall/winter season. Her latest launch is a new DryDye t-shirt.

DryDye Shirt by Stella McCartney for Adidas

Did you know that every two years the world uses enough water to fill the Mediterranean Sea in order to dye different products? That's just crazy!!! Well, to help support a healthier planet, Adidas created the DryDye process which dyes shirts by replacing water with pressurized CO2. "50,000 Adidas DryDye t-shirts have already been produced, saving a total of 1,200,000 liters of water." (news.adidas.com) These stylish, one of a kind shirts are also part of the Adidas by Stella McCartney collection. To explore this collection, visit http://www.adidas.com/us/adidas-by-stella-mccartney/_/N-1z13svo

Truly Yours, Nicole S