So, we're all college students, right? If most of us are working its probably not the place we see ourselves working in five years, or even two years for that matter. Typically, we are working in order to afford college, not because we feel its in our career path. Well, as I was going through the Adidas Group site, I found that they offer PAID interships to those students majoring in marketing or business. Doesn't sound too bad right?
The US headquarters is in Oregon, and they even offer a stipend to students who are over 200 miles outside of Portland for living expenses during the extent of the intership. They're looking for students with active lifestyles and who hold a 3.0 gpa. During the intership you can expect at least one project assignment, event planning and presentations. Most of us are seniors, its time to start planning our future!
MiAdidas is an online site that allows customers to customize Adidas shoes. The site provides shoppers with a 3D model shoe to show the customize selection process and ultimately the finale product. Customers are able to select a shoe style, width settings, shoe materials, colors, embroidery, and the option to add text.
For fun, I recently tried customizing a pair of shoes on MiAdidas and the overall experience was great. I found that there are a variety of shoe styles to choose from, the program is very easy to use, and the 3D shoe zoom and rotations functions were extremely helpful. My favorite customization option was the text; names, words, and dates can be added which is cool if the shoes, for example, were to be given as a gift or there is significance with the date. My only suggestion for the website would be to provide a little background information about which shoe materials are typically used together; I'm not huge on tennis shoes so even while creating my shoes for fun, I continued to wonder if the shoe materials I choose would actually look nice together.
This October, MiAdidas has partnered with professional soccer players Teal Bunberry, Fredy Momtero, Chris Pontius, Darlington Nagbe, and Kenny Cooper to create personalized pink Adidas cleats in honor of Breast Cancer Awareness Month. The players will wear the cleats for games throughout the month of October and all of the players personalized shoes are currently available on http://www.miadidas.com/US/Main.action for purchase.
Truly Yours, Nicole S
Saturday, October 6, 2012
Handsome, charming, talented, iconic, an image and married to a pop star, David Beckham is to marketers, what a home run is to Baseball fans! He is thought of as the key person to be centered around a brand in the 21st century, analysts say. His ability to appear natural in his own clothes and "that" is the draw that most consumers see. The free-kicker scored his way to being the most sought after celebrity to endorse products and Adidas hopes that signing him will push the trend of using these stars, and will instill his beliefs about his product choices to others. Some competitors don't know what hit them till they get compared. adidas-david-beckham.buycheapr.com/ or expensive custom-made shoes www.nicekicks.com/tag/david-beckham/ The international soccer star does more promotions for Adidas & adding to the mix of attention grabbing people like Katy Perry. The "We All Run" promotion videos allows the shoe company to expand the gap of users to the next generation 17-25 year old that find using sports icons benifical to the brand when it comes to popularity. This begining stage commercial with David Beckham, Derrick Rose, Lionel Messi and Katy Perry sets the stage for performance. This was done on April 3, 2012 to start off the campaign in promoting the new seduction running shoe called "ClimaCool" which was released on March 24, 2011. The sports athletes and fashion lovers enjoy this colorful fit with special attention to apparel technology allowing a performance standard that can't be surpassed. This stylish, lightweight shoe is both economical and sporty looking with a street look, used with sports geek new breathable fit that has a 360-degree ventilation sweat resistant fiber that holds 75% of body's energy used to keep feet cool and from over-heating. This is how it looks being held by our brand ambassador! Sandi Jones fiercekicks450@gmail.com
Adidas Group is in the midst of their 5 year environmental strategy that aims to reduce the group's environmental footprint by 15% by 2015. In order to reach this goal they have established targets in key areas such as management, product, process, and support. Their goals include, but are not limited to, saving energy and reducing carbon emissions, reducing waste, and reducing toxicity by the use of less hazardous chemicals. Changes you may (or may not) be noticing in the Adidas product are better cotton, recycled polyester, and no use of glues in the packaging.
Recently, many companies have been choosing to "go green," whether it be by implimenting more environmentally concious processes or by making improvements to their products. I think that although making changes can be costly and time consuming, it is a good investment. Not only is the cause helping the environment, but it also helps the company by gaining respect by consumers and the marketplace.
Does it matter to you whether a company is environmentally friendly? Would being a "green" company make a difference in your purchasing decision?
As mentioned in our previous blog "Adidas Under Pressure," Adidas was experiencing trouble from both Cornell University and it's acquired shoe line, Reebok. While Adidas has yet to disclose any information on the situation surrounding the Cornell University protests, Adidas has established a partnership with CrossFit gyms in order to correct declining sales. CrossFit gyms provide complete and intense workouts within twenty minutes or less. The speed and challenge factor has sensationalized CrossFit gyms, particularly via Twitter and Facebook. Given that Reebok helped launch the step aerobics staple nearly twenty years ago, Adidas hopes that by sponsoring CrossFit gyms, Rebook will be rejuvenated and meet its ultimate revenue goals for 2015. Reeboks logo is currently featured in seventy affiliated CrossFit gyms located throughout thirty countries and has designed both shoes and clothes for their "boxes" routine. Adidas has remained silent about the cost of their new sponsorship.
The US headquarters is in Oregon, and they even offer a stipend to students who are over 200 miles outside of Portland for living expenses during the extent of the intership. They're looking for students with active lifestyles and who hold a 3.0 gpa. During the intership you can expect at least one project assignment, event planning and presentations. Most of us are seniors, its time to start planning our future!
