Adidas Eurocamp

Aside from being recognized for it's innovative products, Adidas is also known for hosting it's annual showcase of young international NBA talent at Eurocamp. The best pre-draft players partake in Eurocamp with hopes of becoming those selected in the following NBA draft. The big event is attended by current as well as former NBA players and coaches. Next years three day camp will be held in Treviso, Italy on June 8-10 2013.
 Although this event takes place outside of the United States, I am still eager to learn if the Los Angeles Lakers will take part in drafting any international players. The Lakers drafted Ater Majok  (pronounced Ah-TARE Mah-jook) in 2011 for the 58th overall pick, however the deal wasn't successful. Ever head of Ater Majok? If not, he's an Australian professional basketball player and instead of the Lakers, he played for a team in Slovakia during the 2011-2012 season. The video below features, Ater Majok in action. He's the gentleman in the neon shoes :)

Truly Yours, Nicole S

 



 
 

'Save the Joeys' or baby kangaroos! Adidas removes themselves from the culling of kangaroos for their leather to manufacture shoes worn by premier league stars like David Beckham, even after he stop wearing them back in 2006. Animal welfare groups fought hard to boycott shooting the adults, then clubbing the defenseless young kangaroos finally came to an end. Adidas was applauded on September, 3rd 2012 when they helped save over 1 million of those lovable creatures. Phillip Woolley, EU Campaign Director for the AWPC of international operations headed this cause and was successful in doing just that after ten years of trying to get giants like Adidas to finally agree after much pressure from wildlife environmentalist. Even though the hide of these lovely pouch hoppers is 4 times stronger than a cows, that's not enough of a reason to use them for shoes, car interiors and motorcycle seats.        The commercial kangaroo industry would like you to believe that these animals are so populated that they are not enough funds to control irreparable damage that they do to the environment in 'plague proportions' and it helps keep the population of the 'pest' down to a controlled level, but that's a fear spun out of control! The truth is they are coming close to being extinct and with support from the government with public funding from the RIRDC research groups to help these markets of this industry. Also, without skilled ecologist to confirm these results the true data is hidden in numbers, kangaroos are in deep trouble and companies like Adidas are trying to do their part in helping refill the Australian landscape before it's too late! Look it up for yourself www.kangaroosatrisk.net  I did and was shocked. Thank you Adidas for caring that much. Sandi Jones                                                                                                               

Made in Germany

Although we live in America, most of the products we buy say "Made in China." This is something that although some strongly disagree with the practice, it is a reality none the less. Adidas started manufacturing shoes in Germany. While most of their shoes are now produced in Asia, there is still one remaining German manufacturing location left. While from the picture (below) the location looks small, the workers alongside the production lines and machines are capable of producing 65,000 pairs of Adidas shoes each month.

Adidas likes being able to stamp "Made in Germany" on their product and are still able to do so with the last German location still standing. Scheinfeld Germany is where their football boots "Copa Mundial," "Kaiser5," and "World Cup" are produced. Also produced in Scheinfeld are limited numbers of the Supertrekking Outdoor shoe as well as various Porsche Design racing and golf shoes (Adidas).

http://blog.adidas-group.com/2012/10/on-the-path-that-adi-dassler-set-%e2%80%93-shoes-made-in-germany/#more-8438

-Corinne

  On October 12, 2012 Adidas uses social media to announce the development of sports equipment for the snowboarder communities. They use a grassroots program that uses brand marketing strategy to fulfill their mission statement; for Adidas to be the leading sports brand in the world! Every sport has a brand they attach to like Nike is with skateboarding, McDonald's is with surfboards, Rebok is with longboards and now at last Adidas is with snowboarding. The release of the signature apres shred boots arrived and a first time team of professional riders who made a name for themselves and can't be stopped. Having the tight group together will be revolutionary because the team riders are also good friends and will launch their gear in an amazing new way, without advertisements and commericals, but instead on Facebook and Instagram. The transworld article states the Team Manager Chris Hotell or "Hot to tell" is leading the project and understands how the consumer communication & media works. Everything from the development of the designs of the shred boots, to being the spokes person for the brand by a soft launch of the FW13 collection. The line also is making technical outerwear apparel with excellent designers? Team collaborations like pro-riders Jake Blauvelt, Ecic Jackson, Helen Schettini, Kazu Kokubo, and Keegan Valaika are names that will soon become household names after the Olympics, I'm sure. As they interpret a new marketing trend for action sports, they drop-in on a opportunity that will be a model for other companies. By letting snowboarder team members spread-the-word with comments, videos, pictures, but mostly with friendships on their  Facebook walls; delivering the message in style, with chats and buzz! The pros want everyday-riders to feel the growth process of the promotion and be part of it! www.adidas.com/snowboarding and www.facebook.com/adidassnowboardingSandi Jones

Window Shopping, The New Cool!

Window shopping just got a lot cooler! Adidas is currently running an interactive digital storefront window in a six-week test pilot, in Nurnberg, Germany. The virtual window allows shoppers to enter a one-time PIN to interlink their smartphone to a real time shopping bag on the digital window. Once connected, shoppers use hotspots to view and interact with life-size products,  as well as dress and create movement of a mannequin. The purpose of the interactive storefront window is to make it fun and easy to shop (without the use of QR codes or apps) by placing products that interest the interactive window user directly into their smartphone which is made available for purchase online at Adidas NEO. The fully functioning interactive storefront window is "new by definition, new in concept, and new in spirit"(Adidas).

The interactive digital storefront window sounds exciting! I sometimes find myself at checkout with five or more items when I specifically entered the store for one item. I think using the window would not only be fun but I could possibly save some cash by not having to enter the store lol. What's your take on the Adidas interactive digital storefront window? Cool or Not? 

Truly Yours, Nicole S