Like images of Nike's Rise Above Campaign we saw in the olympics, Adidas rebounds with "The Return " through social media channels that surprised the competition enough to get everyone's attention if you're a basketball fan or not! These well-produced min-series documentary-like videos were seen via You Tube, Twitter, and other avenues of e-marketing. They allow the fans to walk through his ups and downs, and see how he recovered first-hand with rehabilitation for his knee. This marketing strategy is smart because they keep Derrick Rose in the spot-light, allowing him to be executive producer of the clips and in the minds eyes to the fans. Now that the third video was released , we can look back and see a trend line that reached several impressive spikes the last month of this Summer. A whooping 45,000 mentions of "The Return,' says Marketing Cloud insights. This ability to generate excitement when a new shoe from Adidas is being released is a significant challenge that was contributed to the tweet from Derrick Rose, and the many retweets that came about on the 5th, the 10th and the 13th. Then on September 19, 2012 the third-cliff hanger video got well over 2,600 conversations, and with our ability to do web analytics we see how progressive the marketing campaign has been. Then three days ago on the 24th 3,500 of 5,000 were accounted for the new commercial Rose did for the release of the new sneaker by Adidas. We demographically tally that 25-34 to be having most of the conversations, 21-24 next highest, and 35-44 the third most popular age for "Adidas/Derrick Rose Talk." He won in being the head of the popularity in receiving 11,000 more retweets than Adidas twitter handle that is in second, and Chicago Bulls offical twitter account with 2,100 in third. Now watch the third episode with me! Sandi Jones                                                    

Adidas seeking more control of distribution

Unfortunately for all of us amazon fanatics, effective January, 2013 Adidas will no longer have their products listed on sites such as Amazon and eBay. The change stems from hope of gaining more control over how the brand is marketed, sold, and distributed through the online platform. Adidas reps said that the company is trying to ensure that Adidas and Reebok brands are "presented in the right environment at all times." A fear for many designer retailers and their consumers is the risk of fake products being sold online. Adidas intends to relieve consumers of these fears by restricting certain sites. They also wish to become more prominent as a fashion label as opposed to only being known as a sports brand.

How will you be affected by the change? Do you as a consumer only shop through brand sites, or do you run the risk and try to find deals on Amazon and eBay?

image from:
http://www.whatsonxiamen.com/news13683.html
news story from:
http://www.marketingweek.co.uk/news/adidas-to-ban-ebay-and-amazon-online-portals/4002638.article

-Corinne

Episode two: Derrick Rose/Adidas

 

 

 

 

Now that I introduced you to a brand you know, but now can look at as a great business model. Watch Adidas make a 3 pointer once again as they intrograte digital marketing play as a platform to, "If life gives you lemons, make lemonade." When a NBA/ MVP star sneaker pitchman tears his anterior cruciate ligament in the 1st game of last season, things don't look good for brand marketing strategies, but not this time!                                                                                                                                  Instead of him dissapearing behind the scene, Adidas and Derrick Rose fought back with an another angle, one that capures your heart and mind. Adidas turns to You Tube and social media with short, well-produced web videos that got over 200,000 views the first two days with episode one. That's when the doors broke open again for Adidas as they come into focus by using a way to catch the attention of basketball fans on-line. Last week episode 1, now 2 called "hope" watch                    ~The excitement builds as the story unfolds, and this week Episode 3 of "The Return" hits the web and like the two before it has truthfulnterviews, grinding rehab footage and dramatic music to go with the mood, upbeat!  The tail will be told as winds of time turn to internet marketing at it's best reaching the right target that channels in a maximum potiential for today's times.~   Also, the rush of support from fans with post that state how important it is to give "hope" to others who feel like life has taken a bad turn, when hope returns. After watching his breakdown you will see now: Sandi Jones                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     

Adidas Under Pressure

Adidas is feeling the pressure from both Cornell          
                    University and Reebok.     

On October 1, 2012, Cornell University is terminating their eight-year contract with Adidas due to labor rights issues that affected 2,800 factory workers, in Indonesia. In April of 2011, the Adidas factory unexpectedly closed it's doors and laid-off workers, but they have yet to pay the legally-owed $1.8 million in severance. The yearlong student protest at Cornell University successfully ended with the termination of the Adidas contract and now Cornell students await Adidas response. 

Subhinder Prem

In addition to issues with Cornell University, Adidas is facing declining sales with it's Reebok segment, as well as trouble with it's Reebok India division. Adidas bought Reebok in 2005 and with this new segment, Adidas was able to more fiercely compete with it's rival, Nike.  Unfortunately, seven years later, Adidas is now experiencing a downward slope solely with Reebok sales; Reebok sales fell 26% in this years second quarter. Furthermore both manager and chief of operations for Reebok India, Subhinder Prem and Vishnu Bhagat, were arrested for fraud (by means of creating fictive sales and manipulating company accounts) this past Thursday. 

Adidas has yet to make any public statements in regards to Cornell University or it's issues with Reebok. Please check back, I will keep you posted on all updates.

                                  Yours Truly, Nicole S.

Article Post: http://news.yahoo.com/adidas-slashes-reebok-2015-sales-target-071052872--sector.html

Nicki Minaj "Originals" commercial

Nicki Minaj is serving as a BRAND AMBASSADOR for Adidas Originals?? Has anyone seen this commercial that just launched a couple weeks ago featuring Nicki and a wildy awesome pair of Adidas Originals? When I first saw this last week I recall thinking that while I'm not too fond of the girl, she might as well have her picture in the dictionary next to the word 'Original.' Nicki is unique, wild, and all over the media. All personal opinions aside, good thinking Adidas.

Check the full version of the commercial out for yourself!

Below is a closer pic of the Adidas she wore for the shoot. Crazy!



-Corinne

Shop All Origianals

Need shoes for running, basketball, soccer, or would you like to create your own shoe? If so, I suggest visiting Adidas website; surfing this website is definitely worth the time and more importantly, it offers a variety of merchandise for men, women, and children.  The site loads quickly, is easy to navigate and visually appealing, as well as incorporates a conversational style that is strong, smart, with a hint of cool. Visitors are able to pre-order Derrick Rose's new "D Rose 3" shoes, view top sellers and the future of Sportswear, in addition too access merchandise that celebrates originality. Checkout the 
                                                                                     site for yourself at http://www.adidas.com/us/

                                                                                                      Truly Yours, Nicole S

 

 It's time has come!  Adidas has introduces an original new fit for basketball players, fans and all enthusiast. Sololykickwordpress.com released the great news about Adidas introducing a new sneaker on October 4th called the "D Rose Collection." Named after NBA superstar Derrick Rose, last year's league MVP & owner of the NHL team, you know why he wears the famous "D Rose 3!"  On September 13, 2012, in an emotional moment, he Officially launched his signature sneaker and apparel collection. The designers have been back to work on style and comfort, and the newly innovating use of a smooth look & feel of nubuck leather combined with synthetic fibers improving playing style and wearbility!  Watch the story behind the comeback hero, just like Adidas! Also, we found out who was behind the amazing creation, Lawrence Norman, the VP of Global Basketball and Jack Gray, Global Category Manager using a strategy called "The Return"campaign!  Derrick Rose always has been working with Adidas since 2008 when he was drafted into the league and helped evolutionize the fourth version of his debut apparel.                                                         ~In this video is the secret to success, please watch:~)  The D Rose 3 sneaker will be out soon and in colors: away(black/white?/red) & home(grey/black/red)   ~go now to  adidas.com to shop for the latest greatest designs!  Also come visit my blog on "fiercekicks450.com" as I post all the news about how the best players like to wear these shoes and more? Sandi Jones        

Impossible Is Nothing

All throughout my childhood I remember seeing Adidas shoes around school. The shoes were always white, rounded tip, with three recognizable black stripes. I knew nothing about the brand and had never seen an Adidas shoe that looked any different than the rest, but I knew what they were and I could spot them anywhere. Since then, the Adidas brand has greatly expanded upon their styles and color assortments. However, Adidas is far more than a successful brand of shoes.

Adidas is a lifestyle, and a way of being.

While doing research on the Adidas brand itself, I came across their campaign "Impossible is Nothing" that launched in 2007.  Adidas sought to enourage the public to reach their own personal "impossible." They employed the likes of professional athletes from around the world to tell their stories. This campaign helped Adidas connect to consumers and inspire people around the world. Posted beneath is a print ad from the "Impossible is Nothing" campaign. Are you inspired?

Corinne C.

Shoe History Pt 2

Adidas was brought to life in Germany 1924 through the creative minds of the Dassler brothers. The signature three stripes were initially designed for foot support but soon became the company's logo. The Adidas shoe made a name for itself during the 1928 Summer Olympics and was taken to another level during the early 1980's when the hip-hop group Run-D.M.C released the hit song about the popular shoe entitled "My Adidas." The trio rap group rocked the kicks without laces and the tongue outside the shoe as a way of refusing to conform to pop standards and instead embrace street wear. Run-D.M.C increased Adidas' sales and was the first hip-hop artist/group to sign an advertisement deal with a major corporation. Since the 80's Adidas-Run-D.M.C era, Adidas foot wear became a popular component to youth fashion and as of today, is worn as casual footwear.

Below is a photo of the famous shoe "Superstar" that hip-hop group Run-D.M.C made famous in their hit song "My Adidas." I remember rocking my Superstar 2 by dressing them up with a jean-skirt or cool and casual with my green Adidas sports jacket. What personal style did you create by rocking a pair of retro-Adidas?

                                                                Truly Yours, Nicole S.

~Adidas goes for gold~

                             ~Since 1928 Adidas has set the stage for performance when Karolina Radkebatschauer won the gold metal in Amsterdam wearing the Adidas Spikes. Then, with Jesse Owens in 1932 winning his metal in style with Adidas, and in Berlin, 1948 repeating history was "Emil the Locomotive"whom wore the gold metal charm. <3 <3 By then, 80% of all olympic athletes wore Adidas shoes, but that's not what broke the "camel's back for popularity"it was when Steffi Graf defeated Gabriela Sabatini in her Adidas tennis shoes. Then, The Sydney Olympics, then Beijing, Adidas clearly the real winner with 5.8 billion in sales by 2000, selling over 500,000 units of sports equipment in 43 varieties of shoes. They must be comfortable if 26 out of the 28 sports athletes were sponsored by Adidas! Now, the times have changed because its more about  "My Media, My  Time!"                                                                                                                                         When a product has reputation, the only thing left to do is make it go viral as David Beckham did when he teamed with Adidas July 23, 2012              The campaign called 'Take the Stage' at a photo booth in Stratford City Shopping Centre. So much excitement in the air as Beckham surprised over 60 people whom were in the booth already, and he took the shot with him in it too & answered questions.  The sportswear capital that Beckham is part of and also the official sponsor of the 2012 , using social media to spread the word that Adidas is London Olympics!   adidas@davidbechham.com
Adidas@officialstore.com
~More to come~  ~ Sandi Jones~